Middle Note Co.

For shops

New, independent brands for your shelves, without the legwork. We bring them to you in person.

What we do for you

We come to you

No catalogues in your inbox. We visit in person, talk you through each brand and answer questions on the spot.

Try before you stock

We leave testers so you and your customers can get to know a brand before you commit shelf space.

A small, considered lineup

We only represent 3–5 brands at a time, so everything we bring you is something we know inside out.

Simple ordering

TODO: explain how buying up front works for shops (terms, minimums, delivery).

Partnerships and collaborations

Beyond the visit, we work with shops to help new brands sell.

Launch days and events

In-store launches and tasting or testing days, run with the brand, to bring customers through your door.

Staff training

We brief your team on each brand so they can sell it with confidence.

First access

Shops we work with closely hear about new brands and new releases before anyone else.

Shared promotion

We and the brand share your shop as a stockist, so customers know where to find it.

How it works

  1. 01

    Get in touch

    Tell us about your shop and what you're looking for.

  2. 02

    We visit

    We bring the lineup and testers to you.

  3. 03

    Try it out

    Live with the testers and see what your customers think.

  4. 04

    Stock it

    Order what works for you, and we stay in touch.

Where we cover

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Want us to visit?

Tell us a bit about your shop and we'll arrange a time to come by.

Request a visit

Are you a brand? See how we work with brands.